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The digital world has leveled the playing field and every student can be a successful entrepreneur, if they are prepared with some basic principles.  

Students begin each chapter with an introduction to a real-life entrepreneurial scenario and experience dialog as they learn how to think and solve problems like an entrepreneur. Authentic simulations throughout the digital course immerse the student in engaging scenarios and help ʯÁñÊÓƵ»ÆÉ«°æ understand how to obtain and evaluate data and make informed decisions.

ʯÁñÊÓƵ»ÆÉ«°æ¢ Digital teaching resources including pacing guide, instructorʯÁñÊÓƵ»ÆÉ«°æ™s manual, presentation materials for each chapter, discussion prompts, extensive question and assessment bank.

ʯÁñÊÓƵ»ÆÉ«°æ¢ High-quality simulations that allow ʯÁñÊÓƵ»ÆÉ«°æ to observe and react to authentic experiences and receive instant feedback.

ʯÁñÊÓƵ»ÆÉ«°æ¢ Short, contemporary, and engaging animated videos summarizing some of the most challenging marketing concepts.

ʯÁñÊÓƵ»ÆÉ«°æ¢ Over 900 business-related questions and exercises to build critical soft skills.

ʯÁñÊÓƵ»ÆÉ«°æ¢ Updated content and real-world business scenarios.

ʯÁñÊÓƵ»ÆÉ«°æ¢ Built using Blooms Taxonomy and motivational strategies based on the KellerʯÁñÊÓƵ»ÆÉ«°æ™s ARCS Model.


See Resources Tab for additional information. 

Students that have completed our foundational Entrepreneurship Fundamentals course and wish to explore entrepreneurship in greater detail may wish to consider our intermediate course, Entrepreneurship © 2020.

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