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Marketing
McGraw Hill聽Marketing offers instructors and 石榴视频黄色版 a rich selection of digital courseware, textbooks, and step-by-step support to accommodate your needs.
Marketing聽Products by Course
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Practice Marketing Full Simulation
This 3D marketing simulation enables 石榴视频黄色版 to put their marketing skills to the test in a fun and competitive environment. -
Find the right product for you.
Take the product quiz to discover the right Marketing Principles product for you. -
Smarter Software. Bigger Breakthroughs.
McGraw Hill 颁辞苍苍别肠迟庐 is a complete course platform. It connects your 石榴视频黄色版 to the real world to help them prepare for whatever comes next, while giving you unmatched customer support. -
McGraw Hill Business Program
Our Business Program supercharges 石榴视频黄色版石榴视频黄色版 readiness through their college experience and their careers. As the market leader, we石榴视频黄色版檒l help them stay engaged and motivated while gaining needed skills. -
Find your rep.
Have questions? Reach out to your local McGraw Hill Learning Technology Representative.
Marketing Features
Connect for Marketing drives 石榴视频黄色版 to engage with coursework and makes managing assignments seamless, so you can spend more time teaching.
Application-Based Activities
Prepare 石榴视频黄色版 for the real world with Application-Based Activities (ABA) in Connect. These highly interactive, assignable exercises boost engagement and provide a safe space to apply concepts learned to real-world, course-specific problems. Each ABA involves the application of multiple concepts, providing the ability to synthesize information and use critical-thinking skills to solve realistic scenarios.
Video Cases and Case Analyses
Video Cases and Case Analyses featuring real companies are assignable with corresponding comprehension questions that help 石榴视频黄色版 analyze and apply key marketing concepts.
Marketing Analytics
These auto-graded, marketing analytics activities challenge 石榴视频黄色版 to make decisions using metrics commonly seen across marketing professions. The goal of these activities is to give 石榴视频黄色版 practice analyzing and using marketing data to make decisions. Click the video below to learn more.
iSeeit! Videos
Short, contemporary videos provide engaging, animated introductions to key course concepts. Available at the topic level. Perfect for launching lectures and assigning as pre- or post-lecture.
Marketing Plan Prep Exercises
These exercises use guided activities and examples to help 石榴视频黄色版 understand and differentiate the various elements of a marketing plan.
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SmartBook is an adaptive reading and learning solution. Rooted in learning science principles like spacing, chunking, and interleaving, SmartBook creates mini-cycles of questions that consist of no more than five concepts at a time, creating smaller, easier-to-absorb 石榴视频黄色版渃hunks石榴视频黄色版 of content. The unique question approach improves comprehension and long-term retention, building student confidence. Assignments can be completed on the ReadAnywhere app, providing 石榴视频黄色版 access 24/7.
Writing Assignment
Help 石榴视频黄色版 improve their conceptual understanding and written communication skills with McGraw Hill Connect石榴视频黄色版檚 Writing Assignments. Integrate writing skill development into your course with ease and help your 石榴视频黄色版 gain the critical writing skills they need for success now and beyond. Assign, monitor, mark, and provide feedback all in one place.
Featured聽Marketing Textbooks
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